In addition to dynamic glow (you can control different parameters of the glow) you may also animate emissive texture in render loop to create movement effect, like in this example https://www.babylonjs-playground.com/#B6M2DD#3
In addition to dynamic glow (you can control different parameters of the glow) you may also animate emissive texture in render loop to create movement effect, like in this example https://www.babylonjs-playground.com/#B6M2DD#3