Just yesterday I was talking to my brother, who has also spent years working in software development, and we reached a conclusion that has been on my mind ever since:
I think that the safest opportunities over the next years may be the ones that involve humans doing things for humans (maybe for now).
The more a business depends on a purely digital workflow, the more exposed it is to automation. Maybe not tomorrow, maybe not next year, but the direction seems clear. If a process can be fully digitized, there’s a good chance it will eventually be automated, optimized, and commoditized.
And, as always, the main driver won’t be technology.
It will be money.
Recently I have noticed a similar pattern in one of the aspects I develop in my professional activity.
More and more projects are tied to physical spaces and real-world experiences: festivals, conferences, trade shows, corporate events, AI-powered photo and video activations, interactive avatars, gamification, and audience engagement.
What’s interesting is that the value rarely comes from the app itself.
The real work is often everything around it: interactive displays, multi-screen synchronization, projectors, VR and AR deployments, sensors, physical installations, and experiences that need to work reliably with hundreds or thousands of participants.
And here’s the funny part: many times the technical challenge isn’t even that complex.
Sometimes it’s simply learning how to deploy a touchscreen in kiosk mode, provide remote support, connect a few devices, or make sure an installation runs smoothly during an event.
The value comes from understanding the entire system, connecting all the pieces, and taking responsibility for making it work in the real world.
You stop being the person who delivers software.
You become the person who delivers an experience.
And that’s where I currently see some of the most interesting opportunities: not replacing human interaction, but enhancing it.
Of course, these are just reflections based on what I’m experiencing right now. I don’t know where the market will be in five years, and I could be completely wrong.
But as AI continues to reshape our industry, this is one of the paths I’m exploring—and so far, it’s where I’m finding some of the most interesting opportunities.