Display white texture with additional colors

On this playground, the Logo texture on the cube has the colors changed by the emissive color:

When a white texture with alpha and a material color is set, the white color from the texture is affected by the texture color. Is there a way to keep the texture colors from the original image when the material color is changed?

Hello and welcome to the Babylon community!

You can control which areas are affected by the emissive color by setting a emissive texture: